There's a desire to play, build, establish a reputation and astound.
There's a women's world behind every bag. Gabs is well aware of this and its advert goes to unprecedented lengths to highlight the facets of the surreal, colourful Gabsurd realm.
Gabsurd takes an exceptionally fresh outlook as it portrays a unique product with chameleonic qualities.
It is in the brand's nature to keep up with change while remaining unique. This is the message that is conveyed. Gabs, the nature of change: redefine the bag experience.
Enter a new dimension: the electrifying, dreamlike Gabsurd dimension.